Experience 2004-present      Zack Smith PR [zspr]       Sports Public Relations Freelancer General sports, sporting goods clients: Callaway Golf, Top-Flite, Wilson Sporting Goods, The Upper Deck Company, DeMarini Sports (aluminum bats), Suunto USA, Nautilus, XTERRA (athletic footwear), Red Mountain Resort (ski, golf). Sports team, league clients: Portland Beavers/Portland Timbers/PGE Park, FC Portland Academy, The Portland Baseball Group, the West Coast Collegiate Baseball League. Launched Callaway Golf's FT-i driver, Top-Flite's D2 ball; garnered coverage in USA Today, Associated Press, TIME, Reuters and ESPN the Magazine for $250,000 in equivalent ad value. Developed unique story angles for Wilson's A2K baseball glove, Nautilus' SelectTech weights. Feature hits: ESPN.com (Wilson) and Scripps-Howard News Service (Nautilus), each reaching more than 2 million readers. Secured visual and broadcast mention of Upper Deck All-Star Vinyls on ESPN's PTI, Around the Horn and The Hot List. Got UD's NBA Draft cards featured on SportsCenter. PR for Upper Deck events with Tiger Woods, LeBron James, Peyton Manning, Derek Jeter. Events covered by AP, USA Today, Brandweek. Introduced athletic shoe brand XTERRA at Outdoor Retailer. Product review in Runners World; company features in FORTUNE, on CNN.com. Led announcement of Red Mountain Resort's course design partnership with Annika Sorenstam. Stories placed in Bloomberg, AP, ESPN.com, Wall Street Journal. Online portfolio: My Work 2000-2003      TaylorMade-adidas Golf      Carlsbad, Calif. Public Relations Manager Directed U.S. PR for all three TMaG brands (TaylorMade, adidas Golf, Maxfli), managing the department's seven-figure communications budget. Initiated and conducted national PR agency account review; managed day-to-day firm activity, billing. Spearheaded crisis communications for TaylorMade's R300 Series driver, which was found non-conforming, and thus illegal to play in the U.S. Athlete media training for, among others, Ernie Els, Sergio Garcia. 1996-2000      matthews/mark      San Diego Public Relations Senior Account Executive Clients included TaylorMade Golf, Hang Ten (active lifestyle apparel), American Council on Exercise, Maven Laboratories (ReliefBand; partnership with San Diego Chargers). Prepared Arnold Palmer for journalist roundtable on behalf of Lamkin Golf Grips. 1994-1996      The Robbins Group      Tarzana, Calif. Public Relations Account Executive Clients included: Miller Brewing (AVP Pro Beach Volleyball Tour), Speedo (1996 Atlanta Olympic Games), Target (in-store athlete procurement, appearances). 1991-1994      USC Athletic Department      Los Angeles Marketing/Sports Information Intern Education 1990-1994      University of Southern California      Los Angeles Bachelor's in journalism; minor in sports studies